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Anthem Life and Disability Insurance Company Encourages Disabled and Wounded Veterans to Lead Active Lives

March 24, 2011

California – March 24, 2011 – Anthem Life and Disability Insurance Company supports the Wounded Warrior Disabled Sports Project to help severely injured service men and women rebuild their lives through sports with a ski event in the Tahoe ski area in Tahoe, California from Thursday, March 24 through Saturday, March 26.

The Wounded Warrior Disabled Sports Project is a partnership between Disabled Sports USA, its chapters and the Wounded Warrior Project. The Wounded Warrior Disabled Sports Project provides year-round sports programs for severely wounded service men and women from the Iraq and Afghanistan conflict and the Global War on Terrorism.

“When someone becomes disabled, many things in their life change; however, that shouldn’t stop them from enjoying a full and active life that includes sports and other activities,” said Pat Murphy, president and general manager of Anthem Life and Disability Insurance Company. “We are very committed to helping people with disabilities get back to health, back to work and back to life. Sponsoring events such as this ski event helps us reinforce our philosophy with individuals who have given so much to this country.”

“This is the second year we’ve sponsored this life-changing event. This ski event is equally exciting for the participants, their families and other spectators,” said Pam Kehaly, plan president of Anthem Blue Cross. “It’s always a thrill to see people take the limits off of themselves, enjoy life and participate in fun but challenging activities.”

When someone is first faced with the reality of a disability, they can lose confidence in themselves, become depressed and believe their lives have ended. They are often alienated from family and friends because there are no shared positive experiences. However, sports and recreational activities offer the opportunity to achieve success in a very short time period; to use this success to build self-confidence and focus on the possibilities instead of dwelling on what can no longer be done.

“Having Anthem Life and Disability sponsor some of our events is a welcome treat for everyone involved,” said Kirk Bauer, executive director, Disabled Sports USA, Inc. “We know the positive impact sports and recreational activities have on successfully rehabilitating individuals with disabilities. Having the ability to participate in a sport, such as cycling; skiing; and sailing, to name a few, provides our wounded warriors with the opportunity to rebuild their self esteem and self confidence and reunite with family and friends in a healthy shared activity.”

Anthem Life and Disability Insurance Company is the national gold sponsor of a number of events for the Wounded Warrior Disabled Sports Project throughout 2011, including ski and golf events in New York, California, and other states.

About Disabled Sports USA
Founded in 1967 by disabled Vietnam veterans, Disabled Sports USA (DSUSA) provides opportunities for individuals with disabilities to rebuild their lives through sports, recreation and educational programs. DSUSA is a national multi-sport, multi-disability organization serving more than 60,000 youth and adults annually. A member of the U.S. Olympic Committee, DSUSA offers programs through its nationwide network of over 100 community-based chapters operating in 37 states. For schedules and additional information, click here or call (301) 217-9840. DSUSA is a member of the Combined Federal Campaign number: 10151.

About Wounded Warrior Project
The mission of the Wounded Warrior Project® (WWP) is to honor and empower wounded warriors. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and service to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, FL. To get involved and learn more, click here.

About Anthem Life and Disability Insurance Company
Life and Disability products are underwritten by Anthem Life & Disability Insurance Company, an affiliate of Empire HealthChoice Assurance, Inc. Independent licensees of the Blue Cross and Blue Shield Association.  ® ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross Blue Shield Association.

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Disabled Sports USA is a nonprofit, tax-exempt charitable organization under Section 501(c)(3) of the Internal Revenue Code. Donations are tax-deductible as allowed by law.

Disabled Sports USA

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